Marketing resource
Golden Crown
Marketing Desk
Everything related to Golden Crown’s marketing, kept in one place. The marketing plan, the monthly performance report, the project agreement, finished materials, and whatever is in progress. This page grows as new work is added.
Recently updated
Marketing materials
Everything BEMS has made for Golden Crown, and everything currently in progress. Each card opens the page it names.
Marketing plan
What is being posted, printed and sent, week by week, with the finished graphics attached to each one. Find the week, download it, use it.
Agreement
Scope & agreement
What BEMS is building for Golden Crown, what it costs, and what each side has agreed to — in writing, in one place, so nothing runs on memory.
Agreed — Signed — Private page
Report
Marketing report
How the site performed — visits, where they came from, what people looked at, and what changed since last month. Updated monthly and emailed as well.
Review
BEMS Google review
If the work has been worth it, this is where to say so. Opens Google in a new tab.
Review
BEMS Clutch review
Clutch is a directory where businesses review the agencies they hire, and it verifies who left the review. Opens in a new tab.
After this project
What comes next
None of this is part of the current agreement. It is what I think Golden Crown will want once this project closes, in the order it will probably matter.
Photography
Photography as a service
Real Golden Crown pieces, shot the same way every time — same ground, same light, same angle. One library the site, the catalog and every post can draw on, instead of stock photos of somebody else’s stones.
SEO
SEO strategy
Getting found for what people actually type — engagement rings, jewelry repair, Jewelers Row — instead of only by the people who already know the name.
Catalog
Product catalog
The collection laid out piece by piece, in one place — online to browse, or printed to put in a customer’s hands at the counter.